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Infographic: How your brain processes logos

Infographic: How your brain processes logos

Have you ever driven around town with a two-year-old, marveling at the way a non-reading preschooler can recognize and call out the logos for Dunkin Donuts, McDonald’s, Walmart, and Target? How is that even possible? Logo Maker’s new infographic explains away the mystery, which starts—for children and adults alike—with recognition of the basics: shape and […]

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